HOW PERFORMANCE MARKETING SOFTWARE IMPROVES FIRST PARTY DATA UTILIZATION

How Performance Marketing Software Improves First Party Data Utilization

How Performance Marketing Software Improves First Party Data Utilization

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Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher precision and even more trusted information


Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.

1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.

Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys across channels.

In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers extra possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by changing the postback URL.

2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more informed advertising and marketing choices.

Standard pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less at risk to disturbance.

This type of monitoring likewise enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.

3. Much less susceptible to fraud
Server-side monitoring allows companies to adjust information payloads prior to it reaches third party endpoints, boosting safety and security and personal privacy. This is particularly essential as various web browsers and platforms progressively change just how they deal with cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.

Additionally, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy app install tracking tools violations.

A server-side radar is a set of directions that tells your web site's server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate technique that makes use of a little item of code on your webpage to accumulate data from individuals.

4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it decreases the range of information administration and offers organizations much more control over transmission, making it usually more trustworthy. As a result, it's less susceptible to information challenges triggered by points like a broken link or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.

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